Field and Events Marketing Manager

Informed K12 is seeking a Field and Events Marketing Manager to lead their field and event marketing programs, including conferences and webinars. The role involves collaborating with various teams to create impactful event experiences that drive pipeline and strengthen market positioning.

Responsibilities:

• Partner with Product Marketing and Integrated Marketing to design 15-20 field events and ~10 webinars annually. Align event and webinar themes, abstracts, content, and speakers/audience to marketing funnel goals
• Own field event and webinar production and operational excellence end-to-end
• Manage event budgets, tracking spend against plan
• Manage event tech stack including registration platforms, webinar tools, and CRM integration to ensure clean lead capture and follow-up
• Coordinate speaker and customer participation for webinars and in-person events, managing prep calls, talking points, and logistics
• Partner with Customer Success to identify customer speakers, champions, and user groups to support retention, expansion, and references
• Develop post-event follow-up strategy in partnership with SDRs and demand gen, ensuring timely outreach and accurate pipeline attribution
• Develop and manage Informed K12’s annual conference portfolio, evaluating events and selecting strategic sponsorships
• Negotiate sponsorship packages, speaking opportunities, and booth placements to maximize ROI and brand visibility
• Plan and execute conference activations, from booth experiences to hosted customer receptions
• Support sales with up-to-date collateral, swag, and signage to reflect Informed K12’s brand and positioning
• Coordinate pre-conference outreach campaigns and post-event nurture programs
• Work closely with marketing peers on all parts of the event campaigns, ensuring landing pages, email, paid digital, and other components are accurate, on-message, aligned with customer voice, and on-time
• Provide event requirements and content inputs (agenda, speakers, abstracts, key takeaways, CTA) in support of the creation of landing pages, emails, and other field and event materials
• Work directly with sales leadership to align field marketing strategy with revenue goals and territory priorities
• Enable sales teams with pre-event prospecting strategies, on-site talking points, and post-event follow-up plans
• Use AI tools to accelerate agenda drafts, speaker prep, run-of-show creation, and post-event recap content
• Build lightweight automations (workflows/agents) to reduce manual work across registration QA, reminder sequences, checklist management, and post-event follow-up routing
• Create repeatable templates and prompts that scale event production and improve consistency
• Track spend and ROI across all field marketing activities; constantly be optimizing future programming and budget allocation
• Measure and report on field marketing impact, including: Event-sourced pipeline, Event-influenced pipeline, Cost per engaged account / cost per meeting, Meeting-to-opportunity conversion for field events Attendance rate and target-account attendance, Post-event SLA adherence (Sales/SDR follow-up within X days)

Requirements:

• 4+ years of B2B field marketing experience, with strong background in both conference sponsorships and field event execution
• Proven track record managing conference portfolios and delivering measurable pipeline impact
• Exceptional project management skills with ability to manage 10+ concurrent events and sponsorships
• Detail-oriented with proven ability to execute flawless experiences
• Excellent cross-functional collaboration skills, particularly with sales and customer success teams
• Strong presentation and communication skills for executive-level stakeholders and conference speaking opportunities
• Knowledgeable about marketing strategies to drive registration and attendance from prospects and clients
• Demonstrated experience creating event messaging for multiple channels and uses (email, paid digital, social, decks, etc.)
• Ability to represent Informed K12 professionally at industry events and customer meetings
• Comfortable with 10-20% travel to support events on-site
• Experience in SaaS or marketing technology preferred, with understanding of complex enterprise sales cycles
• Ability to evaluate conference opportunities and make strategic investment decisions