Product Marketing Manager (Remote, USA)

Digimarc is a global leader in product digitization, delivering business value across industries through unique identifiers and cloud-based solutions. They are seeking a Product Marketing Manager to develop product positioning, create content, and drive growth through collaboration with various teams. The role involves educating stakeholders and managing product launches while analyzing market trends and competition.

Responsibilities:

• Key role for the go-to-market team. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success
• Messaging: Develop product positioning and messaging that differentiates the product in the market
• Content: Owns and creates content (e.g. data sheets, solution briefs, presentations, sales documentation, release announcements) to articulate the benefits of the product to the world
• Sales enablement: Partner with Product Management team to communicate the value proposition of the product to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product
• Participate in trade shows
• Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan
• Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits
• Speak and present both internally and externally to promote the story of our product
• Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities

Requirements:

• Bachelor's degree
• 5+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
• Strong communication skills
• Ability to develop, organize, and maintain process documentation
• Ability to create, update, and maintain training documents
• Excellent grammar, punctuation, and spelling skills
• Proven track record of executing successful product launches
• Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations
• Exceptional project management skills
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, prospects, and customers
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
• Passion in participating, creating, and sustaining a diverse and inclusive culture where individuals and teams can do their best work and unlock their potential
• Alignment with the core Digimarc values: collaborative, curious, and courageous