Marketing Campaign Operations Manager

Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies. They are looking for a Marketing Campaign Operations Manager to enhance the efficiency of their global marketing team by managing campaign processes and ensuring data integrity.

Responsibilities:

• Partner closely with the marketing team during campaign kickoffs to determine scope
• Enable the team on how to effectively operate with the campaign hierarchy and taxonomy
• Develop strategic projects to improve the way we track the efficacy of our campaigns
• Build processes to connect the dots from campaign spend all the way through to ROI
• Manage the creation process of omni-channel, integrated campaigns
• Oversee a review/approval process to ensure data integrity and governance across regions
• Work with our Salesforce team to identify, diagnose, and triage tracking issues
• Determine ways to innovate and improve campaign creation through the use of AI
• Own the reporting mechanism for our campaigns, working with our marketers to determine the “stops, starts, and continues”

Requirements:

• At least 4-6 years of experience working in marketing operations supporting mid to large marketing organizations
• An understanding of B2B marketing (paid, offline, ABM) and have experience building and maintaining a scalable campaign process
• In-depth experience with Salesforce CRM, either as an operator or an administrator (bonus if you have experience using Hubspot and Tableau as well)
• Detail-oriented and driven by deliverables
• Deep experience with a full channel mix, at all stages of the buyer journey
• Demonstrated ability to use data to drive decision making
• Comfort both working operationally in the tools and formalizing high level frameworks