Marketing Operations Manager

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. The Marketing Operations Manager will be responsible for managing, strategizing, and executing marketing automation and operational processes across multiple products, ensuring effective integration and optimization of marketing efforts.

Responsibilities:

• Manage all technical aspects of Marketing Automation via HubSpot (Marketing Hub), its integration with Salesforce (CRM), and serve as the HubSpot Admin to:
• Establish a foundation for and optimize contact/company record management, scoring, routing, attribution, and multi-channel nurturing to improve pipeline generation and velocity
• Build and maintain great data hygiene within HubSpot's contact database, owning contact segmentation and list management for all marketing campaigns
• Build templates and governance for workflows, forms, automated emails, etc., and collaborate with the demand generation team for deployment
• Build and synthesize reports and dashboards in HubSpot, Ads platforms, Google Analytics, etc
• Drive improvements across our GTM operations and tool landscape: refining which companies we go after, what intent signals we use, how we leverage our tools most effectively to support our teams, and automate as much as possible
• Seek out industry best practices and proactively incorporate relevant ideas and experiments to optimize efficiencies, improve data quality, and accelerate pipeline growth
• Source and procure different tools and technologies as needed to keep our Marketing/GTM tech stack working optimally for our business purposes
• Establish guardrails that balance speed and flexibility with consistency, compliance, and long-term maintainability
• Drive responsible adoption of AI automation to improve marketing efficiency, data quality, campaign execution, and customer engagement
• Analyze, monitor, and report on KPIs related to marketing campaign performance and pipeline contribution
• Lead the optimization of overall internal marketing processes for better efficiency, working with appropriate stakeholders (Demand Gen, Product Marketing, Field/Events, Content, CS, and Sales) to define technology ownership, rules, and QA processes

Requirements:

• At least 5 years of marketing operations experience with Hubspot (preferably with a Salesforce integration) within a B2B SaaS company
• Bachelor's degree or comparable experience
• Proven results in managing marketing ops for a demand gen team (including lifecycle marketing, field/events marketing, etc.) and executing/measuring integrated marketing campaigns across multiple channels
• You keep up with the latest in AI tooling or wider automation and productivity tools, and always have an experiment in the works
• Strong project management capabilities: including the ability to accurately specify project timeframes, dependencies, and risk factors to teams and leadership
• Process-oriented: following and improving existing processes as well as creating new ones
• Problem-solver; excellent troubleshooting and organizational skills, ability to think strategically while implementing fast but also future scaling solutions
• Team player; excellent interpersonal and communication skills
• Ability and interest in managing other GTM tools: Clay, LinkedIn Automation, Salesloft, WordPress
• Ideal candidate is self-motivated, takes initiative, is highly organized, and possesses strong execution skills in a challenging, fast-paced environment
• Basic coding, vibe-coding, or HTML skills are a plus