Partner closely with the marketing team during campaign kickoffs to determine scope
Enable the team on how to effectively operate with the campaign hierarchy and taxonomy
Develop strategic projects to improve the way we track the efficacy of our campaigns
Build processes to connect the dots from campaign spend all the way through to ROI
Manage the creation process of omni-channel, integrated campaigns
Oversee a review/approval process to ensure data integrity and governance across regions
Work with our Salesforce team to identify, diagnose, and triage tracking issues
Determine ways to innovate and improve campaign creation through the use of AI
Own the reporting mechanism for our campaigns, working with our marketers to determine the “stops, starts, and continues”

At least 4-6 years of experience working in marketing operations supporting mid to large marketing organizations
An understanding of B2B marketing (paid, offline, ABM) and have experience building and maintaining a scalable campaign process
In-depth experience with Salesforce CRM, either as an operator or an administrator
Detail-oriented and driven by deliverables
Deep experience with a full channel mix, at all stages of the buyer journey
Demonstrated ability to use data to drive decision making
Comfort both working operationally in the tools and formalizing high level frameworks

Marketing Campaign Operations Manager

Key skills