Demand Marketing Manager

IRIS Software Group is seeking a Demand Marketing Manager to lead strategic marketing initiatives for their Managed Payroll solutions in the Americas market. This role involves developing and executing integrated marketing strategies that drive revenue impact while collaborating across marketing, sales, and product teams.

Responsibilities:

• Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions
• Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity
• Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey
• Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media
• Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs
• Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI

Requirements:

• Bachelor's degree in Marketing, Communications, or related field; Master's degree a plus
• 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development and ABM
• Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth
• Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.)
• Strong leadership, project management, and cross-functional collaboration skills
• Excellent communication and presentation abilities
• Self-starter with a strategic mindset and a passion for driving results