Senior Manager, Regional Marketing (West Region)

Papa Johns is a leading pizza delivery and carryout chain, and they are seeking a Senior Manager for Regional Marketing. The role involves providing leadership in driving brand consideration and top-line performance at the local level by executing national campaigns and measuring their impact on business objectives.

Responsibilities:

• Manage local agencies in the development and implementation of coop wide and store-level marketing initiatives to include media, customer relationship management, offer management, creative, and local store marketing
• Serve as the subject matter expert for local marketing, consultant for franchisees and as strategic guidance for agency partners
• Lead local agencies in quarterly planning for assigned markets; providing calendar, budget, and national media and promotional updates to develop localized recommendations
• Analyze campaign performance, sales trends, and key market dynamics to build recommendations based in data and insight
• Monitor and share competitive activity in assigned markets to identify opportunities and strategic advantages for the market, franchisees and local agency
• Provide oversight and guidance on new store opening plans and in market activations
• Collaborate cross-functionally with Operations, Accounting/Finance, and all Marketing functions
• Ability to manage effectively and oversee a support manager role within your region providing oversight, guidance, and measurable objectives

Requirements:

• Provide leadership in driving top-line performance and brand consideration at the local level
• Leverage Papa Johns national campaigns, promotions, and marketing strategies
• Measure market impact for local campaigns and impact on key business objectives
• Execute broader marketing strategy at the local level
• Work with agencies and operators to drive brand engagement
• Manage local agencies in the development and implementation of coop wide and store-level marketing initiatives
• Serve as the subject matter expert for local marketing
• Consult for franchisees and provide strategic guidance for agency partners
• Lead local agencies in quarterly planning for assigned markets
• Analyze campaign performance, sales trends, and key market dynamics
• Monitor and share competitive activity in assigned markets
• Provide oversight and guidance on new store opening plans and in market activations
• Collaborate cross-functionally with Operations, Accounting/Finance, and all Marketing functions
• Manage effectively and oversee a support manager role within your region