Papa Johns is a leading pizza delivery and carryout chain, and they are seeking a Senior Manager for Regional Marketing. The role involves providing leadership in driving brand consideration and top-line performance at the local level by executing national campaigns and measuring their impact on business objectives.
Responsibilities:
- Manage local agencies in the development and implementation of coop wide and store-level marketing initiatives to include media, customer relationship management, offer management, creative, and local store marketing
- Serve as the subject matter expert for local marketing, consultant for franchisees and as strategic guidance for agency partners
- Lead local agencies in quarterly planning for assigned markets; providing calendar, budget, and national media and promotional updates to develop localized recommendations
- Analyze campaign performance, sales trends, and key market dynamics to build recommendations based in data and insight
- Monitor and share competitive activity in assigned markets to identify opportunities and strategic advantages for the market, franchisees and local agency
- Provide oversight and guidance on new store opening plans and in market activations
- Collaborate cross-functionally with Operations, Accounting/Finance, and all Marketing functions
- Ability to manage effectively and oversee a support manager role within your region providing oversight, guidance, and measurable objectives
Requirements:
- Provide leadership in driving top-line performance and brand consideration at the local level
- Leverage Papa Johns national campaigns, promotions, and marketing strategies
- Measure market impact for local campaigns and impact on key business objectives
- Execute broader marketing strategy at the local level
- Work with agencies and operators to drive brand engagement
- Manage local agencies in the development and implementation of coop wide and store-level marketing initiatives
- Serve as the subject matter expert for local marketing
- Consult for franchisees and provide strategic guidance for agency partners
- Lead local agencies in quarterly planning for assigned markets
- Analyze campaign performance, sales trends, and key market dynamics
- Monitor and share competitive activity in assigned markets
- Provide oversight and guidance on new store opening plans and in market activations
- Collaborate cross-functionally with Operations, Accounting/Finance, and all Marketing functions
- Manage effectively and oversee a support manager role within your region