Manager, Field Marketing

Acryl Data is the company behind DataHub, an AI & Data Context Platform adopted by over 3,000 enterprises. The Manager, Field Marketing will drive event programs and regional marketing initiatives, executing strategies that generate pipeline and deliver measurable ROI while collaborating closely with the sales team.

Responsibilities:

• Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline
• Manage the field marketing budget, ensuring optimal ROI on all programs and activities
• Partner with sales leadership to identify key opportunities and design targeted marketing campaigns
• Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail
• Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up
• Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events
• Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery
• Measure and report on event ROI and impact on pipeline generation
• Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence
• Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget
• Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs
• Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact
• Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team

Requirements:

• 7-10 years of B2B marketing experience, with at least 3-5 years focused on field marketing and events
• Hands-on experience planning and executing tradeshows, conferences, and field events — including logistics management, booth coordination, and shipping
• Demonstrated ability to partner with sales teams and approach every program with a commercial mindset — focused on generating meetings and revenue
• Experience managing external marketing agencies and contractors
• Excellent project management and organizational skills
• Strategic thinking with strong analytical and problem-solving abilities
• Excellent communication and presentation skills
• Results-driven with a track record of meeting or exceeding objectives
• Strong leadership abilities with experience managing and developing teams
• Ability to work effectively with cross-functional teams
• Experience in data management, governance, or related enterprise software markets
• MBA or relevant advanced degree
• Experience with ABM strategies and technologies
• International marketing experience