Events Marketing Manager

EvenUp is on a mission to close the justice gap using technology and AI. As an Events Marketing Manager, you will be responsible for crafting, executing, and measuring in-person hosted events to build and advance the sales pipeline across the United States.

Responsibilities:

• Plan, build, and execute event concepts and experiences targeting prospects and customers through our owned/hosted field marketing events program
• Implement event programs while using your creativity and expertise to develop outstanding, scalable, and in-person experiences to drive new business and upsells
• Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals
• Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize our events programs for maximum ROI
• Communicate regularly with stakeholders on program results and findings for your events; aggregate results weekly, monthly, and quarterly for marketing and sales leadership
• Work on multiple, simultaneous events that require both strategic thinking and creativity, as well as high-speed tactical execution
• Develop templated, scalable event programs that will grow with the company

Requirements:

• 3+ years of proven experience in a B2B event marketing role
• Creative and innovative thinking with a willingness to take risks, iterate, and learn
• Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining the quality of the work; proactively identifies and leads work streams to achieve goals
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
• Exceptional project and time management skills - highly organized, detailed, focused, results-driven, and accountable, with experience partnering with revenue and marketing operations teams
• Experience with planning and carrying out multiple, sophisticated marketing events and campaigns while working towards strategic goals
• Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors, and team members at all skill levels inside and outside the organization
• Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
• Proactively engage in forward-thinking and innovative initiatives for the business and be proactive versus reactive
• Positive mindset and team player mentality
• Experience successfully managing third-party vendors, contractors, and budgets (along with weekly reconciliation)
• Working knowledge of Salesforce CRM, Google Workspace, and other sales and marketing systems