Senior Manager, Content Marketing

TigerConnect is a company focused on transforming healthcare communication and workflows through its clinical collaboration platform. The Senior Manager of Content Marketing will develop a comprehensive content strategy and oversee the creation of impactful marketing materials to enhance brand awareness and drive engagement.

Responsibilities:

• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals
• Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more
• Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives
• Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid)
• Lead customer marketing: advocacy programs, testimonials, and case study development
• Manage content calendar, ensuring timely execution and performance-driven editorial planning
• Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics
• Conduct audience and competitive research to inform content themes and tactics
• Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms)

Requirements:

• 8+ years of B2B SaaS marketing experience with a strong emphasis on content and customer engagement strategy
• Exceptional storytelling skills, with keen attention to messaging, design, and editorial quality
• Highly organized with strong project and time management skills; thrives in fast-paced environments
• Deep understanding of content distribution channels and best practices
• Experience in healthcare tech/digital health required
• Excellent written, verbal, and interpersonal communication skills
• Passionate about building content that educates, inspires trust, and drives demand