Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders

AbbVie is a company focused on discovering and delivering innovative medicines to address serious health issues. They are seeking a Regional Marketing Manager who will engage with healthcare professionals and support marketing strategies in the field for Chronic Migraine and Spasticity & Movement Disorders. The role involves developing customer engagement plans, managing speaker programs, and analyzing market insights within a defined geographical region.

Responsibilities:

• Develop region customer engagement plan that supports best-in-class injector training and education and ensuring optimal patient experience with clinical outcomes
• Manage and support Speaker Bureau within assigned area
• Engage with regional/local EEs, emerging leaders, and state/local society leadership within assigned region to gather insights for key business questions that support marketing strategy, resource optimization, and tactic development to drive brand performance
• Identify and recruit faculty and attendees for national program launches and speaker training
• Consult with HCPs on peer-to-peer content development
• Provide training on HCP led educational and injector training content updates
• Uncover region speaker programming opportunities based on local market dynamics
• Provide guidance on speaker selection and content to align speaker to audience
• Collaborate with portfolio Marketing Teams on Neuroscience External Expert Engagements
• Lead and/or co-lead congress planning and EE engagements within assigned region
• Identify key EEs for conference product theaters and other injector training opportunities at meetings and events
• Coordinate execution of all conference elements across appropriate internal stakeholders and agency support
• Marketing lead for field competitive insights for the assigned region to help inform strategy and brand planning execution
• Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation
• Responsible for understanding a specific geographical region’s market drivers, competitive landscape, and provider dynamics
• Must be able to manage effective written and oral communications with EEs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders
• Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plans
• Maintains a working knowledge of industry information sources
• Strong collaboration and team orientation, with experience accomplishing results while influencing without authority
• Effectively support tracking and management of the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget
• Consistently manage multiple projects to deliver high-quality work in a timely fashion
• Always mindful of and adheres to regulatory and compliance guidelines
• Understanding of attributes of other AbbVie internal functional areas and impact of relevant decisions

Requirements:

• Bachelor's Degree
• Proven sales, sales management, training and/or marketing experience
• Travel up to 60% of the time including some weekends, with requirement for evening work
• Collaborative working style. Must work across an integrated team of colleagues, understanding priorities and key responsibilities that impact the business