Senior Growth Marketing Manager (Contractor)

Bold Reuse is a full-service reuse platform aiming to eliminate single-use waste. The Senior Growth Marketing Manager will lead demand generation, content strategy, and event strategy to effectively position Bold Reuse in the market and convert target accounts into pipeline.

Responsibilities:

• Build and execute an ABM strategy targeting key verticals — stadiums, entertainment venues, corporate campuses, festivals, and grant-funded programs
• Drive inbound lead flow through SEO, gated content, webinars, and targeted campaigns
• Evaluate and deploy paid advertising selectively where it accelerates ABM efforts
• Own the content marketing calendar — blogs, case studies, gated assets, nurture sequences, and sales collateral
• Produce and manage 3 campaigns per quarter designed to attract and convert target accounts
• Develop gated content (guides, reports, playbooks) that drives inbound leads from our core verticals
• Build Bold Reuse's thought leadership presence — positioning our leadership as credible voices in sustainability, circular economy, and venue operations
• Identify and prioritize the right conferences, trade shows, and speaking opportunities for Bold Reuse
• Orchestrate our presence end-to-end — from submission and logistics to pre/post outreach and pipeline conversion, leveraging marketing coordinator support
• Build pre-event and post-event campaign sequences so every event dollar works harder
• Coordinate with marcomms and HubSpot contractor to deliver campaigns on time and on brand
• Track and report on marketing-sourced pipeline, content performance, and MQL → SQL conversion
• Bring a clear point of view on what to prioritize, what to cut, and what's working

Requirements:

• Have 7–10+ years of B2B marketing experience, including time in a senior or director-level role
• Have built and run ABM programs — you know how to identify target accounts and orchestrate multi-touch campaigns around them
• Have produced webinar programs at scale and know what it takes to drive registrations, attendance, and conversion
• Are fluent in HubSpot and understand the full demand gen stack
• Have a track record of building thought leadership that actually moves markets, not just gets views
• Know how to evaluate conferences strategically — not just attend, but win from them
• Can write and brief well, direct contractors effectively, and operate without a lot of hand-holding
• Care about sustainability or mission-driven work — bonus if you've worked in circular economy, foodservice, events, or municipal/institutional sectors