Sales Development Representative

RWS Group is a content solutions company that leverages technology and human expertise to help organizations communicate effectively. The Sales Development Representative will drive pipeline growth by identifying and engaging strategic enterprise prospects through outbound prospecting and lead generation efforts.

Responsibilities:

• Identify and research target accounts and key decision-makers within assigned strategic accounts
• Execute outbound prospecting campaigns via phone, email, LinkedIn, and other channels
• Qualify outbound leads using defined criteria (e.g., BANT)
• Initiate high-quality discovery conversations to uncover business challenges aligned with RWS solutions
• Schedule and hand off qualified meetings to Business Development Managers
• Collaborate closely with Sales, Marketing, and Solutions teams to align targeted approach for outreach
• Maintain accurate and up-to-date activity, lead, and account data in CRM
• Meet or exceed monthly and quarterly KPIs related to sales accepted leads, pipeline contribution, and activity
• Stay current on RWS offerings, industry trends, and competitor landscape
• Support account planning efforts by contributing research, insights, and stakeholder mapping for strategic accounts
• Personalize outreach based on account initiatives, industry trends, and known business challenges
• Participate in continuous joint prospecting sessions, pipeline reviews, and strategy meetings with Business Development Managers
• Maintain strong internal knowledge of RWS solutions across language services, content, and technology offerings

Requirements:

• Bachelor's degree or equivalent professional experience
• 1–3 years of experience in sales development, inside sales, or a related B2B role
• Experience selling/prospecting into enterprise accounts
• Strong written and verbal communication skills
• Confidence engaging with senior-level stakeholders
• Ability to manage multiple accounts and priorities simultaneously
• Highly organized with strong time-management skills
• Comfortable working in a metrics-driven environment
• Experience with CRM systems (Salesforce preferred) and sales engagement/intelligence tools
• Strong digital literacy and ability to quickly adopt new technologies
• Comfort using AI-powered tools to research accounts, personalize outreach, and improve productivity
• East Coast–based candidates
• Experience in language services, content services, SaaS, or professional services
• Familiarity with enterprise buying cycles and multi-stakeholder sales processes
• Experience supporting strategic or named accounts
• Knowledge of ABM (Account-Based Marketing) principles
• Exposure to multi-product or solutions-based selling environments
• Prior experience in an SDR/BDR role with a track record of meeting or exceeding quota
• Experience contributing to pipeline forecasting or revenue planning activities