Associate Director, Growth Marketing

Jerry.ai is a pre-IPO startup redefining car ownership through AI and machine learning. They are seeking an Associate Director of Growth Marketing to drive scalable customer acquisition through paid marketing and lead channel performance from strategy to execution.

Responsibilities:

• Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
• Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance
• Allocate and manage budget for each campaign to maximize ROAS
• Strategize the full-funnel marketing road map to achieve long-term exponential growth
• Lead new channel expansion with innovation, thoughtfulness and rigor
• Expand the growth team with exceptional talented junior marketers

Requirements:

• 3+ years of experience in digital performance marketing, including 2+ years of hands-on ownership of paid search and google channels (campaign set up, experimentation, bidding, creative testing, and measurement)
• 2+ years of strategic consulting background (ideally MBB or equivalent), with demonstrated ability to structure complex problems, prioritize and communicate clearly
• Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality) and a knack for storytelling through data
• Proven ability to design and execute experiments end to end: forming hypotheses, defining success metrics, running tests, interpreting results, and scaling what works
• Deep technical acumen of paid growth ecosystem
• Ability to thrive in an ambiguous and fast-paced environment
• Ownership mentality - you are not satisfied with 'good enough'