Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. The Solutions Marketing Manager will translate multi-product capabilities into market-ready narratives and develop sales plays and assets to enhance pipeline and retention.
Responsibilities:
- Build and execute 'Sales Plays' that target specific competitors, use cases, and verticals
- Drive productivity and deal velocity by equipping the field with high-impact playbooks, assets, and narrative tools they need to win
- Work closely with Competitive Intelligence and Product Marketing to turn our go-to-market intelligence into external facing assets and Sales Plays
- Translate our omnichannel capabilities into cohesive market-ready stories through go-to-market assets like QBR decks, pitch decks, customer-facing assets
- Represent Solutions Marketing in key customer facing initiatives; including working across teams to update our enablement and external assets to move the market perception of Attentive from point solution to omnichannel
- Partner with Product Marketing, Competitive Intelligence, Enablement, and Go-to-Market to ensure our messaging is consistent across customer touchpoints - including 1:1 support for Sales and Customer success to customize content and messaging for enterprise customer conversations
Requirements:
- 3–5 years of experience in Product Marketing, Solutions Marketing, or Content Strategy at a B2B SaaS company
- Ability to translate complex ideas into clear, compelling narratives
- Comfortable building messaging, pitch decks, other content, and enablement assets from scratch
- Ability to look across a portfolio of products and find the 'better together' story
- Understanding of how to activate that story across the different roles in a SaaS go-to-market organization
- Bias for action and ability to manage end-to-end programs (like launches, webinars, or campaigns)
- Ability to juggle stakeholders across go-to-market teams
- Experience using tools like Highspot, Gong, or Salesforce for enablement and research