Performance Marketing Manager

GiddyUp is a performance-based Partner Marketing Platform and Agency that has generated over $1.5B in sales for innovative DTC brands. They are seeking a Performance Marketing Manager to lead strategy, experimentation, and optimization of pricing and promotional initiatives, focusing on improving unit economics and scalability through data-driven strategies.

Responsibilities:

• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception
• Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS
• Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations
• Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers
• Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency
• Own and manage a structured experimentation roadmap for pricing and promotion variables
• Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof
• Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals
• Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms
• Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value
• Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability
• Design and own advanced experimentation roadmaps across pricing and promotion initiatives
• Define hypotheses, primary success metrics, and guardrail metrics for all tests
• Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts
• Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin
• Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting
• Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling
• Partner with Campaign Ops to ensure flawless test execution and platform setup
• Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance

Requirements:

• 5+ years of experience in performance marketing, direct-response, or growth marketing
• Proven experience developing pricing, promotional, and bundling strategies for eCommerce or DTC offers
• Strong background in experimentation, CRO, and data-driven decision making
• Experience with affiliate or partner marketing
• Experience using Statsig or similar advanced experimentation platforms
• Demonstrated success driving improvements in AOV, AOM, and RPS
• Experience working in fast-paced or high-growth environments