Growth Marketing Director

YUNLUE is an emerging FemTech brand specializing in smart wearables. The Growth Marketing Director for North America will transform the brand narrative into a scalable growth engine, overseeing full-funnel marketing performance and driving business expansion.

Responsibilities:

• Run A/B tests on copy and visuals across different female personas (e.g., stress management, sleep optimization) to identify high-converting storytelling angles
• Develop and execute integrated marketing initiatives in North America, including:
• KOL/KOC partnerships
• PR campaigns
• Content marketing (video, social, blog)
• Industry events (e.g., Consumer Electronics Show)
• Product launches and GTM strategies
• Oversee paid acquisition channels including:
• Google Ads
• Meta Ads
• TikTok Ads
• Podcast advertising
• Dynamically allocate budgets to reduce CAC while maintaining brand premium
• Lead the 0-to-1 growth roadmap for North America, with full accountability for:
• Revenue
• Market share
• ROI
• Build a lifecycle management system using:
• Klaviyo
• SMS marketing
• Integrate:
• MD endorsements
• Clinical claims
• Establish a closed-loop analytics system that converts North American market feedback into product insights for HQ R&D teams
• Build, manage, and develop a local marketing team including specialists in:
• Performance marketing
• Content
• Brand marketing
• Collaborate cross-functionally with global teams (product, supply chain, customer service) and external partners (agencies, KOLs)
• Work closely with the CEO and North America lead to:
• Develop regional marketing strategies and budgets
• Analyze market trends and consumer insights
• Evaluate competitive landscape
• Lead brand positioning and growth initiatives
• Maintain full accountability for revenue, market share, and ROI targets

Requirements:

• U.S. Citizen or Green Card holder with extensive experience in the U.S. market
• Strong expertise in one or more of the following categories: FemTech, HealthTech, Premium DTC lifestyle brands
• Deep understanding of North American culture, channels, and female consumer purchasing behavior
• 7+ years of marketing experience in North America
• 3+ years managing end-to-end DTC websites
• Proven track record of driving significant revenue growth
• Achieving 2×+ business expansion within 1–2 years
• Optimizing marketing ROI
• Marketing for new brands
• Strong command of the North American digital ecosystem: Google Ads, Meta Business Suite, TikTok Ads, Email/SMS marketing (Klaviyo, Mailchimp), SEO / SEM, Social media management
• Ability to design and implement scalable growth systems independently
• Proven ability to build brands from 0 to 1
• Scale existing brands
• Execute viral campaigns
• Launch new products
• Expand market share
• 5+ years of team management experience
• Proven ability to build and develop high-performing teams
• Key traits: Data-driven, Results-oriented, Strong cross-functional collaboration, Excellent communication, Ownership mindset, Adaptability in fast-changing markets
• Background in 3C or smart hardware preferred