Executive Producer, Influencer Marketing

Collectively is a global leader in influencer marketing, known for combining strategy, creative, and technology to deliver innovative influencer work. The Executive Producer will lead influencer marketing projects, ensuring exceptional client service and project management across a multi-project account portfolio.

Responsibilities:

• Provide project leadership across multi-project account ecosystems of between $5-10MM in annual influencer spend, including guiding the work and contributions for a mix of Sr. Producers, Producers and Associate Producers
• Oversee or independently develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
• Provide ongoing budget management and oversight to ensure fidelity and accuracy, and on time creator payments
• Maintain and oversee a global timeline of all client projects and active tasks required for delivery
• Delegate cross-functional contributions and ensure they are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional team performances to make adjustments as-needed
• Create and mentor other team members on creating key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, influencer lists, key client communications and weekly reports
• Together with Collectively’s Business Affairs team, ensure contracting approach meets client needs and that any account-specific BA processes are followed
• Ensure that optimization insights, best practices, and learnings are shared across the account and represented in future work
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots and/or attend key client meetings where Production Leadership is required
• Provide project and daily task leadership to Sr. Producers, Producers and Associate Producers supporting the account, including delegation and deliverable review
• Identify new and improved ways of working; proactively bring ideas to Account and Team leaders and lead roll out and oversight of new methods
• Together with Production Leadership, provide suggestions for team resourcing and project assignments
• Lead the team in managing scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, vendor relationship and seeding sample prototype build, product fulfillment and content tracking
• Excel at adopting and utilizing key tech and SaaS platforms
• Manage the development of a casting approach across a client project portfolio; collaborate with Account Leadership to provide input on casting briefs that meets key client and project goals
• Responsible for successful casting of influencers for campaigns, whether via briefs to Collectively’s casting partner or by utilizing our casting CRM tool directly and, as needed, can independently execute all tasks required for casting (list building, outreach, surveys, creator negotiation)
• Ensure that key account best practices or nuances are reflected in any casting approach and lists delivered to clients
• Develop compelling, data-driven and thoughtful rationale for casting decisions that track back to casting goals
• Oversee the creation and management of account-specific casting libraries and community databases
• Partner with Analytics & Performance and Collectively technology partners to ensure community databases are built for efficiency and client experience, while leveraging the most sophisticated tools available to highlight community data
• Provide guidance, oversight, and hands-on contributions to influencer outreach strategy, negotiation, and selection, prioritizing creator/agent relationships and experience, as well as brand and agency reputation, in every communication
• Provide guidance, oversight, and hands-on contributions to brand-approved creator communications template libraries for use throughout the lifecycle of projects
• Serve as senior day to day point of contact for clients across all active projects for a specific account, brand, and/or sub-category/division
• Responsible for the overall Production experience, including timeliness, accuracy, quality, responsiveness, and troubleshooting solutions
• Engaged in cross-functional partnership to drive innovation on project portfolios; supporting Collectively’s reputation as a cutting-edge influencer agency
• Anticipate client needs and project challenges and respond proactively
• Lead internal & external Production meetings across an account portfolio, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
• Ability to identify areas of improvements on key accounts and provide strategic recommendations for optimizations and account growth
• Partner with Account Management on troubleshooting client servicing challenges, guiding and overseeing new approaches to production delivery as needed to support the account
• Spot opportunities for incremental revenue; supporting in-the-moment client conversations and passing off opportunities to Account Management
• Model, coach, and ensure team is delivering on exceptional communication with clients across a variety of mediums, including email, phone, in-person and slides (Keynote/Google Slides)
• Partner with Brand Partnerships (Collectively’s revenue team) during key client journey moments to ensure a seamless client services experience
• With the support of Production VP, troubleshoot production challenges and deliver thoughtful solutions that meet client or project needs
• Strong understanding of the Influencer Marketing landscape and ability to educate and discuss opportunities and pivots live with clients, coming to the table with recommendations to meet program goals

Requirements:

• Minimum 10 years client-facing production or influencer marketing experience (in relevant marketing/advertising industry or similar)
• A proven ability to deliver influencer partnerships across a breadth of social media platforms and content formats
• Exceptional client services skills, including verbal, written and presentation communication abilities
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work autonomously with little oversight, as well as a strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
• Ability to work across 5+ strategic client projects at a time
• A positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through
• Great communication skills—both internally and externally. Strong command and presence both in-person and virtually with an ability to 'read the room' and carry the conversation