Director, Product Management

OraSure Technologies Inc. (OTI) empowers the global community to improve health and wellness by providing access to accurate, essential information. The Director, Product Management – Sample Management Solutions will drive growth of the Sample Management Solutions business, overseeing product lines and leading a team of product management associates.

Responsibilities:

• Lead a team in developing and executing a multi-year product roadmap for the SMS business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products
• Establish and execute product lifecycle management plans for each product line within the portfolio, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization
• Provide strategic leadership to the cross-functional teams for product development projects. Provide input as the voice of customer through all stages of product development, and provide clear direction to the cross-functional team
• Maintain a prioritized list of product initiatives and work closely with cross-functional leaders to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance
• Work cross-functionally with leaders in other departments, including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales
• Serve as a product expert, developing a deep understanding of the products in the portfolio and their applications
• Gather and evaluate customer input and be the portfolio champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and market adoption growth
• Lead the development of the SMS business growth strategy through OTI’s annual strategy playbook process
• Lead the team in identifying, assessing and defining new segments for marketing and sales to target, including development of positioning and key messaging and financial projections
• Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities
• Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives
• Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization
• Work with sales leadership to ensure support for key accounts as needed to drive ultimate customer satisfaction
• Partner with downstream marketing leaders to support the development of effective marketing plans and marketing collateral
• Lead the development of the SMS Long Range Plan 5-year financial projections
• Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends

Requirements:

• Bachelor's Degree in business or science related field is required
• 10+ years of experience in product management or related function
• Strong track record of leading successful new product introductions with hands-on product development experience ranging from concept through product launch
• Significant experience identifying and quantitatively assessing business opportunities and developing business plans to support
• Experience conducting market research studies to understand customer needs and market trends leading to identification of new product and business opportunities
• Experience working directly with a sales team to set and meet sales targets
• Experience developing key opinion leader relationships and external partnerships
• Experience managing and coaching direct reports and developing high performing associates and teams
• Ambitious, self-motivated individual with the ability to lead teams in completing complex projects without significant oversight
• Consistent delivery of high-quality work product with appropriate attention to detail
• Strong understanding of product development processes from product concept to commercialization and product lifecycle management and from launch to product rationalization
• Must be able to achieve results in a cross-functional team environment, exhibiting formal and informal leadership skills and strong goal / results orientation
• Ability to lead a team of high-performing individuals to meet growth objectives & strategic imperatives within the program or product area
• Proven track record developing, driving and maintaining high performing product lines and achievement of product financial targets
• Outstanding communication skills, including written and oral communication to senior executive audiences
• Ability to travel throughout the US/Canada and internationally
• PhD or MBA are highly desirable
• Prior product management experience in the medical devices industry (particularly diagnostics) is highly desirable