Director of Product Marketing

Dice is the leading career destination for tech experts, and they are seeking a Director of Product Marketing for Innovien Solutions. This role involves shaping product narratives, leading launch execution, and mentoring future Product Marketing Manager hires while aligning teams around customer value.

Responsibilities:

• This individual will be reporting into the VP of Product Marketing where they will play a significant hand in shaping the PMM function through hiring and mentoring junior team members as the team scales
• Lead end-to-end GTM planning for product releases and feature launches (Define ICPs, readiness checklists, success metrics, and communication plans)
• Develop clear value propositions and messaging frameworks for platform and features by translating complex capabilities into compelling stories for banks and credit unions
• Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows
• Collaborate with cross functional teams, driving alignment across Product, Sales, Customer Success, and agency partners to understand customer needs and adoption gaps
• Work with Product/Engineering teams on things such as: API limitations, Data flows, Compliance constraints, System dependencies
• Responsible for managing agency partners for design, content, research, and creative needs
• Ensure consistency across website, collateral, and external-facing materials
• Drive strategy through your executive presence and effective communication skills with key stake holders and leadership

Requirements:

• 10+ years launching and positioning products in the enterprise (1,000+ employees) B2B fintech space
• 5 years' experience in a leadership role leading and developing product marketing teams
• Digital business banking experience (i.e. account management, money movement, cash management, treasury services, etc)
• Strong technical aptitude and ability to understand technical product architecture at a high level and translate technical features into business outcomes
• Working knowledge of Agile product principles
• Proven success leading end-to-end GTM planning for product releases and feature launches
• Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps
• Strong analytical and storytelling skills able to simplify complex concepts for diverse audiences
• Experience with Marketo