Channel Marketing Manager (B2B)

ASUS is a technology company seeking a Channel Marketing Manager for their System Business Group. This role is responsible for developing and executing marketing strategies for B2B channel partners to increase market share and drive brand awareness.

Responsibilities:

• Develop and lead B2B channel marketing strategies aligned with commercial business objectives, revenue growth, and measurable ROI
• Own the Go-to-Market (GTM) planning and execution for ASUS Commercial PC product launches in the U.S., working closely with Product Marketing, Sales, and HQ stakeholders
• Drive cross-functional alignment and execution, ensuring seamless implementation of channel marketing plans across sales, product, PR, digital, and external partners
• Localize, customize, and support the development of sales enablement and marketing tools to meet the needs of channel partners and B2B customers
• Plan, execute, and optimize B2B channel marketing programs and partner co-marketing initiatives, including MDF/BDF-funded activities where applicable
• In coordination with Account Managers, plan and host channel marketing activities and events to strengthen partner engagement and drive sell-through
• Serve as the primary liaison with internal ASUS teams and external partners to ensure creative compliance with partner funding, brand, and program requirements
• Partner with Finance and Accounting teams to manage budgets, track spend, and process vendor invoices, ensuring accuracy and compliance

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B or channel marketing, preferably within the technology, IT hardware, or commercial solutions industry
• Strong understanding of B2B channel marketing strategy, including Go-to-Market planning, partner enablement, and full-funnel marketing execution supporting demand generation and sales objectives
• Demonstrated experience supporting Go-to-Market execution, channel partner programs, and sales enablement in a fast-paced, matrixed organization
• Proven ability to collaborate cross-functionally with Sales, Product Marketing, Account Management, Finance, and external channel partners to drive aligned execution and measurable results
• Experience developing and localizing B2B sales enablement and channel marketing assets such as partner toolkits, sell-in/sell-through materials, campaign assets, and digital content
• Solid knowledge of commercial sales channels, partner ecosystems, and the technology industry, with working familiarity of PC, IT hardware, and enterprise or SMB buying journeys
• Strong project and program management skills, with the ability to manage multiple initiatives simultaneously, oversee budgets and MDF/BDF programs, prioritize competing requests, and meet tight deadlines in a fast-paced environment
• Proven ability to work independently, manage priorities, and drive execution while collaborating effectively within cross-functional and partner-facing teams
• Data-driven and results-oriented mindset, with the ability to evaluate program performance, optimize execution, and demonstrate ROI
• Proactive, adaptable, and solution-oriented, with a strong sense of ownership and continuous learning
• Excellent communication and presentation skills; fluent in English (written and verbal)
• Hands-on experience working with channel partners such as distributors, VARs, or solution providers, including co-marketing programs, MDF/BDF management, or partner-funded initiatives
• Experience in the PC, consumer electronics, or commercial technology industry is strongly preferred