Product Marketing Specialist - Contactors, Overload Relays and Manual Motor Starters

ABB is a company that helps industries run leaner and cleaner. In this role, you will design, develop, and implement product marketing strategies for low voltage contactor, overload relay, and manual motor starter product lines, while leading communication and messaging aligned with ABB's global marketing strategy.

Responsibilities:

• Develops and executes local go-to-market and annual marketing strategies aligned with global guidelines, including product positioning, value propositions, pricing policies, and promotional activities to drive demand and profitable growth
• Monitors performance against key metrics (e.g., demand orders, growth margin %, net price variance, NPS, inventory turns, on-time delivery) and implements improvement actions to achieve targets
• Identifies and leverages market opportunities by creating business plans, coordinating across divisions, and ensuring balanced growth for all product lines while promoting value-based selling and technical solutions
• Enhances customer satisfaction and engagement through surveys, issue resolution, product support, training initiatives, and continuous improvement of NPS, while sharing best practices across the organization

Requirements:

• Bachelor's degree is required
• 8 years of experience in Sales, Product Management or Product Marketing Management in the related Electrical products/application industry
• Demonstrates customer-focused, results-oriented, and market-driven thinking with strong teamwork, systemic problem-solving, and innovative mindset
• Skilled in portfolio management, marketing, business strategy, and go-to-market execution
• Expertise in market intelligence, pricing, digital marketing, and customer experience
• Proficient in MS Office
• Experienced in power distribution and electrical control systems
• Candidates must already have a work authorization that allows them to work for ABB in United States without sponsorship
• Engineering highly preferred
• Electrical Engineering preferred as well