Marketing Operations Manager

Canals is a fully remote, profitable startup transforming the industrial supply chain with AI. The Marketing Operations Manager will oversee the marketing data strategy and support reporting and analysis for the broader go-to-market team, ensuring data accuracy and efficiency in campaigns.

Responsibilities:

• Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
• Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
• Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
• Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
• Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
• Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
• Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales

Requirements:

• Typically, 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup
• Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools
• Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation
• Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale
• Strong analytical and problem-solving abilities, with a keen eye for detail
• Proven ability to work collaboratively in a fast-paced, dynamic environment