Senior Marketing Operations & Analytics Manager

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find and fix exploitable attack vectors. The Senior Marketing Operations & Analytics Manager is responsible for designing, operating, and optimizing the systems and data models that power the company's marketing engine, ensuring campaigns are scalable and measurable.

Responsibilities:

• Own the configuration, governance, and ongoing optimization of marketing systems including Salesforce and marketing automation platforms
• Design and maintain scalable data models, lifecycle stages, and campaign tracking standards
• Ensure system reliability, integrations, and data consistency across the marketing and revenue stack
• Serve as the subject matter expert for marketing data architecture and system best practices
• Build and maintain dashboards and reporting for campaign performance, funnel metrics, and pipeline contribution
• Develop and manage attribution models that tie marketing activity to revenue outcomes
• Ensure data accuracy and consistency across reports used by marketing, sales, and executive leadership
• Translate complex data into clear, actionable insights and recommendations
• Partner with Finance and marketing leadership on budget tracking, forecasting, and spend analysis
• Monitor marketing spend against performance and ROI metrics
• Support planning cycles with data-driven insights into investment effectiveness
• Partner with Campaign Management to ensure campaigns are properly tracked and measured
• Collaborate with Demand Generation to align lifecycle execution with data models and reporting needs
• Work closely with Revenue Operations to ensure alignment across lead, account, and opportunity data

Requirements:

• 5+ years of experience in marketing operations, marketing analytics, or revenue operations in a B2B SaaS environment
• Deep hands-on expertise with Salesforce and marketing automation platforms (Marketing Cloud, Marketo, or similar)
• Strong experience with marketing analytics, dashboarding, and attribution modeling
• Comfort working with Finance on budget management and ROI analysis
• Highly analytical mindset with the ability to communicate insights clearly to non-technical audiences
• Experience supporting enterprise or account-based go-to-market motions
• Familiarity with BI tools, data warehouses, or advanced reporting techniques
• Working knowledge of SQL or data modeling concepts
• Experience in cybersecurity or highly technical B2B markets