AdTech Sales Development Representative

HP is seeking a Sales Development Representative (SDR) to support their ad tech sales team. The role focuses on sourcing, qualifying, and engaging new business opportunities across digital advertising channels, leveraging Microsoft Dynamics CRM to manage lead data and enhance sales visibility.

Responsibilities:

• Research and identify potential clients (brands, agencies, and partners) that align with HP’s advertising solutions
• Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events)
• Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable
• Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics
• Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments
• Set qualified introductory meetings with ad tech sales representatives by articulating HP’s value propositions to potential advertisers or agencies
• Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage
• Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies
• Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards
• Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities

Requirements:

• 5-7 years of experience in digital advertising sales development
• Research and identify potential clients (brands, agencies, and partners) that align with HP's advertising solutions
• Prospect and qualify inbound and outbound leads through multi channel outreach (email, phone, social, and events)
• Leverage Microsoft Dynamics as the primary CRM platform, ensuring all sales activities, notes, and contact data are accurately recorded and actionable
• Configure Dynamics dashboards, reports, and workflows to optimize visibility into outreach activity, pipeline progression, and sales metrics
• Collaborate with IT or CRM administrators to enhance Dynamics functionality through automation, custom views, or lead scoring adjustments
• Set qualified introductory meetings with ad tech sales representatives by articulating HP's value propositions to potential advertisers or agencies
• Build and maintain account lists and segmentation models based on criteria such as vertical, agency holding group, spend level, or DSP usage
• Develop and refine CRM data hygiene processes to ensure database integrity and effective follow up strategies
• Report weekly and monthly performance metrics using Microsoft Dynamics analytics and aligned dashboards
• Collaborate closely with sales, marketing, and product teams to align lead generation efforts with evolving business priorities
• Advanced CRM analytics and dashboard creation within Microsoft Dynamics
• Familiarity with Demand Generation, ABM platforms, and marketing automation integrations with Dynamics
• Awareness of evolving privacy first and consent based advertising frameworks
• Creative problem solving, with a proactive, metrics driven approach to performance