Executive Director, Performance Marketing & Social Commerce

The Beachbody Company is on a mission to build the Health Esteem Category and is seeking an Executive Director for Performance Marketing & Social Commerce. This role will lead the paid acquisition strategy and manage a significant media portfolio to drive customer acquisition, revenue growth, and optimize marketing performance across various channels.

Responsibilities:

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio, including Meta, TikTok, Google (Search, Shopping, YouTube), programmatic, streaming, Amazon, and CTV, with accountability to CAC, MER, ROAS, LTV, payback, and incremental revenue
• Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation based on marginal returns and incrementality insights
• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats to continuously improve acquisition efficiency and scale
• Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
• Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance by aligning media insights with landing pages, PDPs, checkout optimization, merchandising strategy, and promotional or bundle offers to increase CVR, AOV, and revenue per session
• Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels, creative, offers, and onsite experience, including structured experimentation, incrementality testing, and adoption of MMM and MTA to guide investment decisions
• Scale creator and partner channel performance across affiliate and influencer programs, including creator sourcing, performance standards, whitelisting and Spark strategies, and ROI measurement tied to incremental customer growth
• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel, including GMV targets, merchandising strategy, creator activation, and paid amplification
• Oversee agencies, media partners, and internal teams with clear operating cadence and accountability to growth and profitability outcomes

Requirements:

• 10+ years in growth and paid media, including 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred), with experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
• Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
• Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
• Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
• Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners
• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments