Marketing Operations Manager

The Sage Group’s client is a life sciences company that unlocks the transformative potential of cutting-edge science and technology. They are seeking a seasoned Marketing Operations Manager to join the Global Marketing team, responsible for daily reporting, operational governance, and optimizing the martech stack.

Responsibilities:

• Own HubSpot Marketing Hub (workflows, nurtures, scoring, integrations, QA, governance), maintain data hygiene, governance, and smooth system integrations and build scalable processes for campaign setup, lead management, and digital operations
• Implement and manage AI tools , including Jasper AI , to accelerate content and operational workflows, integrate AI-based analytics and automation to improve decision-making and reporting speed. Partner with cross-functional teams to expand AI-enabled marketing capabilities
• Oversee performance of all owned, earned, and paid digital channels (web, SEO, email, paid search/social, programmatic) and ensure proper tagging, attribution modeling, and QA for all campaigns
• Own daily marketing and digital reporting, dashboards, pacing, and KPI tracking, use tools like Dreamdata for B2B attribution and Medallia for customer/experience analytics and lead daily performance standups to review channel metrics, blockers, and required actions
• Manage the entire martech stack , ensuring it drives efficiency and scale, evaluate and implement tools that enhance personalization, automation, attribution, and reporting and serve as the day-to-day liaison with martech vendors, agencies, and analytics partners

Requirements:

• 8+ years in marketing operations, digital marketing, analytics, or demand generation
• Deep experience with HubSpot Marketing Hub (automation, reporting, segmentation)
• Strong digital marketing expertise across paid, owned, and earned channels (as an MOPs person, not the channel executor)
• Proficiency with Google Analytics, dashboards, tagging, attribution, and data visualization
• Experience with AI marketing tools such as Jasper AI
• Hands-on experience with B2B attribution and customer experience tools such as Dreamdata or Medallia
• Strong project management, process orientation, and operational discipline
• Good to have: Experience supporting Account-Based Marketing programs Martech evaluation and integration work
• Agency background or experience leading agencies with influence
• Multi-agency management and cross-functional alignment
• Global or matrixed team experience
• Advanced attribution modeling or customer journey analytics