Growth Marketing Lead

Sardine is a leader in fraud prevention and AML compliance, utilizing advanced technology to combat identity fraud and payment scams. The Growth Marketing Lead will be responsible for driving demand generation programs and optimizing marketing strategies to enhance pipeline performance and conversion rates.

Responsibilities:

• Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships
• Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals
• Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans
• Write and optimize copy for emails, landing pages, paid ads, and campaign assets
• Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings
• Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality
• Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups)
• Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend
• Manage agency partners to ensure strong execution and clear performance reporting

Requirements:

• 8+ years of experience in B2B demand generation or growth marketing
• Proven track record of driving measurable pipeline growth
• Strong experience managing ad campaigns and events
• Hands-on experience with marketing automation and CRM systems
• Comfortable working in a fast-moving startup with high ownership