Associate Manager, Marketing Science

Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. As a Marketing Science Associate Manager, you will play a crucial role in developing the advertising business through audience insights and measurement studies for brands and agencies.

Responsibilities:

• Shape, drive and execute on research and measurement strategy across key verticals in North America
• Consult with advertising partners on measurement strategy and solutions, with strong expertise across performance measurement and conversion-lift measurement tactics
• Create and deliver measurement-driven projects that align with vertical and market initiatives, with a constant focus on driving growth and revenue
• Build compelling, multi-source, advertising research stories that educate our sellers, marketers and clients and tout Spotify’s unique value proposition
• Extract insights from large and diversified data sets (1st party and custom research) to provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Partner closely with Sales and other cross-functional partners to create scalable solutions tailored to specific client needs
• Develop new, innovative approaches to data analysis and positioning and strong recommendations that feed into future client strategies
• Evaluate effectiveness across Spotify buying channels to share recommendations, success stories, and best practices
• Influence stakeholders and change behavior to improve business outcomes
• Answer requests with complex advertiser insights stories that include brand/competitor/industry benchmarks across various metrics/media platforms with minimal oversight
• Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
• Contribute to Spotify’s point of view regarding new/current research and measurement solutions, and educate our Sales and Marketing teams accordingly
• Present measurement insights at client, agency, and industry events as needed
• Partner cross-functionally to identify and outline top performing campaign tactics, including Spotify formats, audiences, and buying channels, to publish as success stories
• Collaborate with leadership stakeholders on Sales and/or Marketing initiatives

Requirements:

• 5+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner
• Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
• Extensive experience in the role of research and measurement to drive incremental advertising revenue
• Proven experience partnering with global advertisers and driving measurement strategy in a given expertise area
• Operate in a transparent fashion to stakeholders and peers, and viewed as approachable regarding challenging talks
• Strong background in quantitative ad effectiveness research, with solid skills in designing and analyzing complex research studies
• High level of experience in running multiple-forms of advertising measurement ranging from brand lift to conversion lift measurement across a variety of buying channels, including Programmatic channels
• Extremely strong knowledge of the digital marketing ecosystem, measurement capability landscape, and how it all works from a technical perspective
• Extensive experience in data analysis and storytelling, going beyond the 'what' to tell the 'why' within research results
• Self-starter who digs into projects without needing much direction
• Positive and collaborative teammate who values building strong relationships with colleagues and stakeholders