Senior Product Marketing Manager, Growth

Grammarly, now part of Superhuman, is an AI productivity platform dedicated to unlocking human potential. They are seeking a Senior Product Marketing Manager to drive user activation and expansion across their product suite through product-led growth strategies, collaborating with various teams to enhance user experiences and customer lifetime value.

Responsibilities:

• Drive cross-product activation: Define how users experience and adopt multiple products in our ecosystem. Identify friction points and opportunities to drive deeper engagement and remarkably delightful experiences across surfaces
• Drive PLG-led expansion: Co-develop strategies that convert single-seat users into multi-seat accounts with segmented value messaging
• Shape product narratives: Partner with Inbound PMMs to define how products connect in a cohesive, customer-first story. Create messaging that helps users understand the value of using products together
• Enable cross-functional alignment: Equip go-to-market and Product teams with clear narratives, positioning, and insights to support expansion efforts
• Deeply understand users: partner with research and data teams to identify triggers, behaviors, and moments that signal readiness for cross-product adoption and team expansion

Requirements:

• 6+ years of experience in Product Marketing or Growth roles, ideally at a B2B SaaS or PLG company
• Proven success driving user activation, cross-product adoption, or team expansion through self-serve or hybrid models
• Deep understanding of product analytics and user segmentation
• Exceptional storytelling and positioning skills; you enjoy crafting evocative, differentiated product messaging
• Strong collaboration skills and adaptability: you're at home working across Product, Growth, and Sales
• Comfort operating in ambiguity and turning insights into strategy
• Experience in marketing a multi-product ecosystem
• Familiarity with usage-based or seat-based expansion models
• B2B and B2C experience