Senior Director of Product Marketing, Financial Reporting

Workiva is seeking a visionary product marketing leader to shape the strategy and commercial success of their financial reporting solutions portfolio globally. As Senior Director of Product Marketing, you will leverage your expertise in the Office of the CFO and AI to drive revenue growth and portfolio performance, while leading a talented team of product marketers.

Responsibilities:

• Lead the development of Workiva’s go-to-market (GTM) strategy globally for our financial reporting solutions, aligning market opportunities, customer needs, and short- and long-term business objectives
• Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy. Distill these insights into actionable, forward‑thinking marketing plans that drive differentiation and growth
• Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation. Leverage market and sales insights to influence product roadmaps that meet evolving customer needs
• Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results
• Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes
• Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed
• Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders. Drive thought leadership through content and speaking engagements that elevate Workiva’s profile as a trusted leader in software for the Office of the CFO
• Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value

Requirements:

• Bachelor's Degree in marketing or related field
• 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles
• B2B marketing or product marketing experience in the SaaS industry
• MBA or equivalent advanced degree preferred
• 8+ years of experience in managing and leading high-performing global teams
• Experience leading cross functional initiatives that require a high degree of change management
• Deep understanding of Office of the CFO processes and workflows, especially financial reporting, including buyer personas and competitive dynamics
• A proven ability to craft and execute product marketing strategies that drive tangible results
• Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
• Proven ability to innovate and optimize marketing strategies to deliver measurable business results
• Exceptional program management skills to drive initiatives forward with clarity and impact