PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. The Vice President of Product Marketing will own PolyAI’s core product messaging, positioning, and competitive intelligence functions, ensuring all team members can clearly articulate the products' unique value.
Responsibilities:
- Create a product marketing strategy that enables the marketing team to consistently deliver on-brand and on-message experiences through analyst relations, content, demand generation
- Influence our win rate through improved go-to-market strategy and enablement
- Develop resonant messaging and positioning that drives commercial outcomes for PolyAI’s world-leading voice AI products
- Catalog an understanding of PolyAI’s direct and indirect competitors and ensure that our messaging is differentiated
- Work with marketing and sales leadership to prioritize market segments and develop personas that support the content and demand generation functions
- Work with content and sales enablement team members to develop collateral that reduces friction in the sales process and increases revenue
- Build our customer understanding and market insight through customer interviews, partnerships, and industry experts
- Support enablement initiatives across the entire revenue organization
- Create and maintain an organized and accessible database of competitive intelligence for sales, marketing, and executive leadership
- Collaborate with content team leads on thought leadership strategy and regularly contribute to the function
- Scale and lead the product marketing organization as Poly grows
- Be a capable spokesperson for the organization, both online and in-person
Requirements:
- 8+ years of experience in B2B tech marketing
- 3+ years of experience in a product marketing role
- Knowledge of CCaaS, UCaaS, or Call Center technology markets
- Knowledge of NLP, NLU, or other machine-learning technology