AppViewX is a company that helps enterprises reduce risk and strengthen security through machine identity management and certificate lifecycle management. They are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution, manage the product marketing team, and drive product adoption and revenue impact.
Responsibilities:
- Lead and develop the product marketing function, managing and mentoring Product Marketing Managers
- Define product marketing priorities aligned to company growth objectives
- Serve as a strategic voice across Product, Marketing, and Revenue leadership
- Balance strategic leadership with hands-on execution
- Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success
- Develop launch messaging, enablement programs, and supporting assets
- Ensure launches drive adoption, pipeline, and revenue impact
- Develop messaging frameworks, battlecards, talk tracks, and training programs
- Deliver compelling enablement sessions to sales and customer-facing teams
- Continuously improve enablement based on field feedback and business metrics
- Identify enablement opportunities that accelerate pipeline, conversion, and expansion
- Define differentiated product positioning and value propositions
- Translate complex technical capabilities into clear customer value
- Lead competitive intelligence and market analysis
- Provide insights that influence product strategy and roadmap direction
- Partner closely with Product Management on roadmap alignment and product strategy
- Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth
- Work effectively with individual contributors and senior leadership across global teams
- Operate successfully within a distributed organization with strong collaboration across U.S. and India teams
- Engage customers and prospects to understand needs and validate messaging
- Develop customer proof points including case studies and success stories
- Represent product marketing internally and externally through presentations and thought leadership
- Define and track success metrics for product marketing initiatives
- Use data to inform strategy and improve go-to-market effectiveness
- Demonstrate impact on pipeline, ARR growth, product adoption, and retention
Requirements:
- 5+ years of experience in B2B product marketing or related roles
- Experience managing product marketing teams while remaining hands-on
- Proven success leading product launches and go-to-market programs
- Strong sales enablement experience and ability to train customer-facing teams
- Exceptional presentation and communication skills
- Experience working cross-functionally across Product, Sales, Customer Success, and Marketing
- Strong strategic thinking with demonstrated business impact
- Data-driven mindset with ownership of business outcomes
- Experience working with global teams
- Open for travel upto 30 - 40%
- Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies
- Experience collaborating with teams in India or global distributed environments
- Experience supporting enterprise sales cycles