Director of Product Marketing

AppViewX is a company that helps enterprises reduce risk and strengthen security through machine identity management and certificate lifecycle management. They are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution, manage the product marketing team, and drive product adoption and revenue impact.

Responsibilities:

• Lead and develop the product marketing function, managing and mentoring Product Marketing Managers
• Define product marketing priorities aligned to company growth objectives
• Serve as a strategic voice across Product, Marketing, and Revenue leadership
• Balance strategic leadership with hands-on execution
• Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success
• Develop launch messaging, enablement programs, and supporting assets
• Ensure launches drive adoption, pipeline, and revenue impact
• Develop messaging frameworks, battlecards, talk tracks, and training programs
• Deliver compelling enablement sessions to sales and customer-facing teams
• Continuously improve enablement based on field feedback and business metrics
• Identify enablement opportunities that accelerate pipeline, conversion, and expansion
• Define differentiated product positioning and value propositions
• Translate complex technical capabilities into clear customer value
• Lead competitive intelligence and market analysis
• Provide insights that influence product strategy and roadmap direction
• Partner closely with Product Management on roadmap alignment and product strategy
• Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth
• Work effectively with individual contributors and senior leadership across global teams
• Operate successfully within a distributed organization with strong collaboration across U.S. and India teams
• Engage customers and prospects to understand needs and validate messaging
• Develop customer proof points including case studies and success stories
• Represent product marketing internally and externally through presentations and thought leadership
• Define and track success metrics for product marketing initiatives
• Use data to inform strategy and improve go-to-market effectiveness
• Demonstrate impact on pipeline, ARR growth, product adoption, and retention

Requirements:

• 5+ years of experience in B2B product marketing or related roles
• Experience managing product marketing teams while remaining hands-on
• Proven success leading product launches and go-to-market programs
• Strong sales enablement experience and ability to train customer-facing teams
• Exceptional presentation and communication skills
• Experience working cross-functionally across Product, Sales, Customer Success, and Marketing
• Strong strategic thinking with demonstrated business impact
• Data-driven mindset with ownership of business outcomes
• Experience working with global teams
• Open for travel upto 30 - 40%
• Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies
• Experience collaborating with teams in India or global distributed environments
• Experience supporting enterprise sales cycles