GE HealthCare is a leading global medical technology and digital solutions innovator. The Global Marketing Operations Manager plays a crucial role in supporting the execution, optimization, and governance of marketing systems and processes, ensuring operational excellence across global campaigns and managing critical marketing tools.
Responsibilities:
- Assist in the day-to-day management and optimization of the marketing technology ecosystem (SFDC, Marketo, Showpad, Adobe Experience Cloud)
- Support the administration of Marketo programs, campaign workflows, list management, and reporting
- Coordinate the LMR review process to ensure marketing assets meet compliance, branding, and regulatory standards
- Monitor and track marketing asset performance, helping maintain governance and ensuring accurate metadata and library structure
- Support PO processing, vendor onboarding tasks, and documentation related to KOL governance and compliance
- Assist in piloting and documenting the use of AI-enabled marketing tools
- Support note taking, follow-up’s of critical meetings and organize meetings that help co-ordinate critical marketing activities and operations
- Support creative development workflows and help manage the execution of global Imaging campaigns
- Coordinate “always-on” programs such as email nurtures, webinars, and digital marketing activities
- Provide logistical and project support for KOL and Thought Leader advocacy boards and events
- Assist with internal Imaging communications, content preparation, and distribution coordination
- Support planning and logistics for the annual global marketing summit
- Help maintain training materials and assist with organizing training sessions
- Contribute to KPI tracking, documentation, and reporting
- Support budget tracking activities, including spend documentation and vendor estimates
- Collaborate with cross-functional teams, gathering feedback and helping drive process improvements
Requirements:
- 3–5 years of experience in marketing operations, digital marketing, or integrated marketing roles
- Strong organizational and project management skills
- Experience supporting omni-channel campaign execution
- Detail-oriented with analytical and reporting capabilities
- Strong communication and collaboration skills
- Interest in learning new tools, systems, and AI-driven marketing capabilities
- Working knowledge of key marketing platforms preferred