Director, Marketing Analytics & Insights

Company Description

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
 

Job Description

Opportunity at a Glance
The Director, Marketing Analytics & Insights leads a high impact analytics organization that partners with Marketing Centers of Excellence (COE's) and business segments to deliver decision ready insights that drive growth, efficiency, and ROI across Covista brands.  

This role is responsible for enabling and operationalizing the marketing insights agenda by translating strategy into scalable analytics, measurement frameworks, and insight delivery. The Director supports both centralized marketing teams—such as Brand, Media, and Web/Digital Experience—and institution level leaders, ensuring analytics inform decisions from enterprise strategy through segment level execution. 

A core focus of this role is supporting advertising effectiveness and upper funnel measurement, particularly for brand and web driven demand creation, in a rapidly evolving environment shaped by AI driven discovery, Answer Engine Optimization (AEO), and declining traditional signals. The Director helps marketing and business leaders evaluate performance, understand true drivers of impact, and make informed investment decisions despite increasing attribution complexity. 

Responsibilities

• Marketing COE & Business Segment Enablement 

  • Lead an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership 

  • Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes 

  • Enable upper funnel teams to understand how brand, content, web experience, and advertising contribute to downstream enrollment and revenue performance 

  • Embed analytics into planning, execution, and optimization workflows across centralized and segment specific teams 

• Cross Brand Insight Enablement 

  • Partner with marketing leadership to enable a cohesive, cross brand insights approach that serves both enterprise level and segment specific decision-making 

  • Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity 

  • Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization 

• Advertising Effectiveness & Upper Funnel Measurement 

  • Support analytics and insight development for marketing effectiveness across the upper funnel, including brand, awareness, consideration, and demand creation efforts 

  • Develop and evolve frameworks that disaggregate performance drivers, including: 

    • Impact of content, creative, messaging, and onsite experience 

    • Impact of media placement, channel mix, targeting, and distribution 

  • Enable leaders to distinguish what drove impact from where it appeared, separating creative effectiveness from media execution 

  • Apply experimentation, modeling, and triangulation to provide directionally confident guidance in environments where deterministic attribution is limited 

  • Translate complex advertising and brand signals into clear, executive ready insights that inform creative, media, and investment decisions 

• AEO, AI Disruption & Measurement Evolution 

  • Support marketing leadership in adapting analytics to AI driven search, AEO, and changing discovery behaviors 

  • Help teams understand which traditional signals remain meaningful, which require reinterpretation, and which new proxies should guide decision-making 

  • Balance analytical rigor with pragmatism to ensure insights remain timely, useful, and decision oriented 

• Performance Measurement, ROI & Optimization 

  • Oversee delivery of end-to-end marketing performance insights, including media efficiency, ROI, CPA, CAC, and funnel conversion 

  • Provide market level and localized insights to support optimization and investment decisions 

  • Ensure performance reporting is trusted, repeatable, and aligned to leadership needs 

• Advanced Analytics & Forecasting 

  • Lead advanced analyses to uncover drivers of performance, causality, risk, and growth opportunity 

  • Deliver forecasts, scenarios, and pacing insights to support proactive planning and resource allocation 

  • Champion test and learn approaches across marketing initiatives 

• AI, Automation & Analytics Modernization 

  • Identify opportunities to use AI, automation, and innovation to improve insight velocity and scale  

  • Partner with enterprise data and technology teams to modernize analytics capabilities 

  • Ensure innovation efforts translate into measurable business impact 

• Team Leadership 

  • Build, coach, and lead a high performing analytics team recognized for strong business judgment, clear storytelling, and executive ready communication 

  • Develop analysts who consistently move beyond reporting toward insight and recommendation 

  • Set expectations for objectivity, clarity, and impact across all deliverables 

• Performs other duties as assigned

• Complies with all policies and standards

Qualifications

• Required 

  • Bachelor's degree in business, Marketing, Economics, Statistics, or related discipline 

  • 8+ years of experience in marketing analytics, performance analytics, or strategy 

  • Proven experience leading and developing analytics teams 

  • Strong business and financial acumen 

  • Excellent written, verbal, and executive level presentation skills 

  • Ability to influence across complex, matrixed organizations 

• Preferred 

  • Experience supporting brand, advertising, and digital experience measurement 

  • Experience adapting analytics to attribution loss or ecosystem disruption 

  • Familiarity with modern analytics platforms, experimentation, and AI enabled tools 

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $150,000 and $170,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit:
  https://careers.covista.com/benefits
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation