Group Director, Analytics (Audience)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.  

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangement and more.

 

 

 

We are looking for a passionate, collaborative, and adaptable Group Director, to join Redbox, our Analytics and Business Intelligence practice. This role will lead audience strategy, advanced analytics, and marketing effectiveness initiatives across a portfolio of clients.

This leader sits at the intersection of audience insights, data strategy, and media measurement — translating complex analytics into clear, actionable growth strategies. You will serve as a senior advisor to clients, shape go-to-market audience frameworks and elevate internal analytics capabilities.

This is a NY based role, with a hybrid work setting (in-office & work from home flexibility). 

Client & Business Leadership

• Serve as senior data advisor across multiple accounts.
• Present confidently to executive stakeholders and translate complexity into clarity.
• Contribute to new business strategy and agency differentiation.
• Identify growth opportunities and incremental scope through data-driven insight.

Team & Operational Leadership

• Lead and mentor mid-sized analytics teams across multiple client businesses.
• Scope projects accurately, manage timelines, and anticipate resource needs.
• Foster collaboration across strategy, planning, activation, and measurement teams.
• Develop talent through structured feedback and growth planning.

Audience Strategy & Data Expertise

• Deep expertise in audience segmentation methodologies, clustering techniques, and persona development.
• Strong command of first-party, second-party, and third-party data ecosystems and how they connect to addressable activation.
• Experience designing end-to-end audience frameworks spanning insights, activation strategy, and measurement.
• Strong understanding of identity resolution, clean room environments, and privacy-safe targeting strategies.
• Working knowledge of syndicated research tools (e.g., YouGov, MRI), CRM data, site analytics, and cross-channel performance datasets.
• Clear understanding of data governance principles and evolving privacy regulations.

Advanced Analytics & Measurement

• Proven experience leading Marketing Mix Modeling (MMM) engagements, including model interpretation, diagnostics, and optimization guidance.
• Strong foundation in advanced statistical methodologies, including regression modeling, multivariate testing, clustering, segmentation modeling, and brand lift analysis.
• Experience designing and evaluating A/B tests, incrementality studies, and match market testing frameworks.
• Ability to translate complex modeling outputs into executive-ready narratives and clear business implications.
• Experience guiding predictive analytics initiatives and AI-informed insight development.

Technology & Platform Fluency

• Hands-on familiarity with modern data and analytics environments including Snowflake, DBT, SQL, Python or R, and visualization tools such as Tableau or Power BI.
• Understanding of martech and adtech ecosystems, including DSPs, DMPs, identity platforms, Google Marketing Cloud, CRM integrations, and data clean rooms.
• Knowledge of campaign measurement platforms (e.g., CM360) and digital activation environments.
• Commitment to responsible AI usage and ethical data application in marketing

REQUIREMENTS

• 12+ years in audience strategy, marketing analytics, data science, or marketing effectiveness — ideally within an agency environment.
• Deep expertise in audience segmentation, data strategy, and advanced modeling techniques.
• Proven experience leading MMM or advanced measurement initiatives.
• Strong understanding of privacy regulations and data governance.
• Demonstrated success managing senior client relationships and influencing business decisions.
• Experience leading and developing high-performing teams environment
• Experience contributing to new business strategy, thought leadership, or agency differentiation efforts.
• Exceptional storytelling ability — able to translate analytical complexity into clear, compelling, executive-level recommendations.
• Confident presenter with experience influencing senior client stakeholders and cross-functional leadership teams.
• Ability to balance strategic vision with operational rigor.
• Collaborative and adaptable within a dynamic, evolving analytics landscape.
• Comfortable navigating ambiguity while building structured frameworks.
• High integrity with strong commitment to data ethics and governance.

Salary range is $170,000 -$ 210,000 annual.  Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position

 

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role). 
• Open/Flexible PTO with US & UK specific policies 
• Sponsored healthcare options and agency-wide physical & mental health support 
• 401k with company match (USA), and generous Pension (UK) 
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

 

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. 

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

• Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).