Director, Product Marketing Mobility and OTR

WEX simplifies the business of running a business through smarter workflows and financial intelligence. They are seeking a Director of Product Marketing to transform and scale the Product Marketing function across a multi-segment portfolio, ensuring product launches drive measurable revenue impact.

Responsibilities:

• Ensure product launches drive revenue — not shelfware
• Shift roadmap conversations from reactive feature development to market-informed strategy
• Elevate sales enablement from asset production to revenue acceleration
• Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
• Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR
• Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact
• Establish post-launch performance reviews and revenue accountability loops
• Identify whitespace and growth opportunities across segments
• Serve as the voice of the market in roadmap planning and investment discussions
• Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence
• Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy
• Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates
• Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions
• Ensure sellers are equipped with differentiated narratives that resonate across segments
• Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives
• Define clear engagement models with Product, Sales, Marketing, and CX
• Build scalable processes that increase speed-to-market while maintaining strategic rigor
• Build and develop a high-performing PMM team capable of operating as strategic advisors
• Coach PMMs to deepen business acumen, executive presence, and cross-functional influence
• Foster a culture of accountability, insight-driven thinking, and ownership

Requirements:

• 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms
• Experience owning or materially influencing revenue performance in a multi-segment B2B environment
• Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization
• Demonstrated success turning launches into revenue performance
• Experience influencing executive-level stakeholders and shifting cross-functional behavior
• Deep understanding of complex sales motions and stage-based enablement strategy
• Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning
• Ability to zoom out to shape strategy and zoom in to drive disciplined execution
• Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation
• Mobility, fleet, or transportation experience is a plus but not required