Senior Product Marketing Manager

ActBlue is a nonprofit organization dedicated to creating technology that supports Democratic victories and progressive causes. The Senior Product Marketing Manager will act as the product expert, leading product marketing strategy and go-to-market initiatives while collaborating with various departments to enhance product understanding and communication.

Responsibilities:

• Lead naming and positioning for new products and drive collaboration with the Product team on existing product updates and promotion
• Plan and execute product launches, including messaging, timing, budgets, cross-functional coordination, and launch calendar management
• Partner with the Research & Insights team to leverage customer research and market insights to inform product strategy, positioning, go-to-market planning, and strategies to increase product usage
• Monitor competitors and identify market opportunities to inform product positioning and differentiation
• Develop sales enablement materials, including pitch decks, battle cards, and competitive positioning frameworks; partner with the Product team to train account management teams on product messaging and differentiation
• Collaborate with content and creative partners to develop marketing materials and build customer advocacy programs, including case studies and testimonials that demonstrate campaign success
• Serve as the go-to product expert on features, pricing, and positioning for the Communications, External Affairs, and Marketing department, partnering cross-functionally with Product, Engineering, Sales, Customer Support, Training, Data, and Legal teams to ensure aligned messaging
• Provide mentorship to junior team members and supervise junior team members as the function expands
• All other duties as required

Requirements:

• 6+ years of experience in marketing with significant product marketing expertise
• Proven track record of successful product launches and go-to-market execution
• Excellent written and oral communications with the ability to translate complex product features into compelling market messaging
• Strong attention to detail and exceptional project management skills
• Excellent judgment and decision-making skills in a fast-paced, dynamic environment
• Solid knowledge of SEO, keyword research, and Google Analytics
• Experience with marketing automation tools and campaign measurement
• Experience working cross-functionally with Product, Customer Experience, Communications, Data, and Legal teams
• Ability to collaborate effectively with sales, account management, customer support, data analysts, and legal professionals
• Experience in B2B technology or SaaS environments
• Background in competitive analysis and market intelligence
• Familiarity with marketing attribution and revenue operations
• Experience with content management systems and collaboration tools
• MBA or advanced degree in Marketing, Business, or related field