Lead Marketing & Growth Operations Analyst

Tebra is a company focused on improving healthcare by helping independent practices modernize care. They are seeking a Lead Marketing & Growth Operations Analyst to enhance GTM analytics with a focus on demand quality and lifecycle engagement, translating complex customer journeys into actionable insights.

Responsibilities:

• Own demand and lifecycle performance analytics end-to-end, including funnel efficiency before Sales engagement, lead quality, conversion paths, and downstream revenue impact
• Design, maintain, and evolve attribution and performance frameworks that move beyond high-level channel reporting to reflect multi-touch journeys across campaigns, programs, and sequences
• Serve as a strategic analytics partner to Marketing and Growth leadership, translating data into recommendations that inform budget allocation, experimentation, and GTM prioritization
• Develop and own leadership-ready dashboards and analyses that connect marketing activity to pipeline quality, revenue outcomes, and post-sale engagement
• Surface clear, opinionated insights — and drive the business toward confident decision-making based on data
• Partner closely with GrowthOps, Sales Comp & GTM Systems to ensure Marketing analytics are grounded in shared definitions and aligned end-to-end metrics
• Build and maintain scalable data models in Snowflake and dbt, balancing analytical flexibility with governance, consistency, and reusability
• Establish reporting standards and documentation that enable self-service analytics while preserving a trusted source of truth across GTM
• Model strong analytical judgment and data storytelling, helping elevate how insights are consumed and acted upon across the organization

Requirements:

• Business acumen and GTM fluency — you connect data to growth strategy, translating insights into operational levers and measurable revenue impact
• 5–7+ years of experience in Marketing Analytics, Growth Analytics, Revenue Operations, or GTM Analytics within a SaaS or high-growth environment
• Deep understanding of marketing funnels, lifecycle stages, attribution models, and campaign performance, with the ability to connect upstream engagement to downstream revenue impact
• Strong SQL skills and experience working with modern data stacks (e.g., Snowflake, dbt, BI tools)
• Demonstrated ability to move from analysis to recommendation, influencing decisions without formal authority
• Experience partnering with Marketing, Growth, and Sales stakeholders in ambiguous, fast-moving environments
• Comfort challenging assumptions and surfacing tradeoffs, risks, and insights proactively
• Strong written and verbal communication skills, with the ability to present complex findings clearly to senior leaders
• Experience working with marketing automation and advertising platforms (e.g., Marketo, HubSpot, Google Ads, LinkedIn Ads) in partnership with Marketing Ops is a plus
• Working knowledge of Salesforce data structures and GTM object relationships (Leads, Opportunities, Accounts)
• Experience leveraging Snowflake Cortex AI or LLM-based tooling, building internal data products, or supporting healthcare SaaS business models