Marketing Programs Manager

Greenplaces is a company focused on making sustainability practical and measurable through its software and services. The Marketing Programs Manager will execute marketing initiatives across content, events, and campaigns, ensuring projects launch on time and are measurable to support pipeline generation and brand credibility.

Responsibilities:

• Build and run marketing campaigns across email, web, and social channels
• Create landing pages and workflows in HubSpot and Wordpress
• Maintain the marketing calendar and coordinate deadlines among stakeholders
• Track performance and provide reporting on engagement and pipeline impact
• Assist partnership marketing initiatives
• Research conferences based on audience fit and expected value
• Coordinate registration, logistics, and confirmations
• Launch event landing pages and follow up campaigns
• Partner with Sales on outreach and follow through
• Track event performance and results
• Proofread and prepare content for publishing
• Schedule and publish social and email content
• Assist with AI supported content drafting and editing
• Manage press releases and award submissions
• Create lightweight supporting assets such as slides, simple graphics, and short video edits
• Own execution and follow through on marketing programs
• Balance speed with organization and accuracy
• Use AI tools daily to improve output quality and efficiency - beyond chat, utilize AI to build repeatable processes, live dashboards, and actionable insights
• Build repeatable workflows rather than one off efforts
• Collaborate closely with Sales and Marketing leadership

Requirements:

• Strong initiative. Self-starters will succeed here
• Three to five years experience in marketing, campaign operations, or content execution
• Strong organizational and project management skills
• Comfortable handling multiple deadlines at once
• Detail oriented editor and communicator
• Experience supporting B2B marketing efforts
• Practical experience using AI tools in a professional workflow such as drafting content, editing copy, summarizing research, building campaign assets, or improving operational efficiency
• HubSpot or similar marketing automation platform, including landing page creation and email workflow setup
• Email workflow setup
• Familiarity with AI content tools and ability to refine outputs for brand voice and accuracy
• Basic video or visual asset editing
• Spreadsheet reporting
• B2B SaaS experience
• Event coordination experience
• Copyediting and proofing experience
• Interest in sustainability
• Exposure to partnership or co marketing programs