Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, known for its innovative washable rug design. The Lifecycle Marketing & Wholesale Project Manager will support the execution of retention marketing initiatives and manage the planning and delivery of lifecycle campaigns while coordinating cross-functional teams.
Responsibilities:
- Manage the execution of lifecycle marketing campaigns across Email, SMS/MMS/RCS, and Direct Mail, ensuring all workback schedules and send deadlines are met
- Maintain campaign calendars, send schedules, flow launches, and testing roadmaps in partnership with the Retention team
- Coordinate with Creative, Copy, Data, and Agency partners to ensure timely asset delivery, accurate campaign builds, and smooth deployment
- Oversee direct mail campaign execution, including asset readiness, vendor coordination, and list or creative file transfers via FTP/SFTP
- Ensure QA checkpoints, approvals, and compliance steps are incorporated into campaign timelines and consistently followed
- Proactively flag risks, dependencies, or bandwidth constraints that could impact scheduled sends
- Project manage wholesale marketing initiatives, ensuring all creative and strategic deliverables supporting retail partners are delivered on time and to spec
- Maintain clear workback schedules and milestone tracking aligned with product launches and retail partner timelines
- Coordinate cross-functional teams to scope, assign, and track deliverables across creative, messaging, and production needs
- Ensure wholesale marketing assets meet brand standards, technical specifications, and partner requirements prior to delivery
- Provide clear visibility into wholesale marketing timelines and progress, surfacing risks or blockers early
- Support the development of standardized project management processes for wholesale initiatives, including intake, briefing, and deliverable tracking
- Serve as a day-to-day steward of lifecycle and wholesale project management tools, ensuring campaigns, deliverables, and timelines are accurately tracked
- Reinforce standardized intake processes, naming conventions, and documentation practices across marketing workflows
- Maintain clear project documentation and dashboards that reflect real-time campaign and deliverable status
- Identify workflow gaps or operational friction points and partner with leadership to improve processes over time
- Continuously look for opportunities to streamline recurring execution and reduce manual effort
Requirements:
- 3-5 years of experience in marketing project management, CRM or lifecycle marketing operations, or campaign management in a fast-paced, cross-functional environment
- Experience supporting email marketing and/or retention programs, including familiarity with flows, segmentation, and campaign calendars
- Experience coordinating marketing deliverables across multiple teams, ensuring creative, messaging, and operational assets are delivered on schedule
- Proven success managing multiple concurrent campaigns or initiatives while maintaining accuracy and attention to detail
- Strong working knowledge of project management systems such as Airtable, Asana, or similar tools and comfort navigating ESP or CRM platforms
- Clear understanding of QA processes, approvals, and deployment best practices in lifecycle marketing
- Ability to manage complex timelines and dependencies across cross-functional partners including Creative, Marketing, Data, and external vendors or agencies
- Strong communication and stakeholder management skills, with the ability to keep teams aligned and projects moving forward
- Highly organized and proactive, with the ability to anticipate needs and keep projects on track
- A solutions-oriented mindset with strong attention to detail and follow-through
- Experience supporting retail, wholesale, or partner marketing initiatives
- A highly organized operator who brings structure and clarity to fast-moving marketing programs
- Energized by retention marketing and excited by the mechanics behind email, SMS, direct mail, and lifecycle automation
- Comfortable managing marketing execution across multiple teams and workstreams
- Detail-oriented and process-driven without losing sight of business impact
- Comfortable navigating shifting priorities and coordinating multiple stakeholders
- A proactive communicator who keeps partners informed and aligned
- Calm under pressure and able to maintain quality and accuracy in deadline-driven environments
- Motivated by continuous improvement and interested in helping build scalable marketing systems and workflows