BuildingLink is a company focused on driving growth within its existing customer base. They are seeking a results-oriented Customer Marketer to develop and implement strategies that enhance customer engagement and revenue through innovative marketing campaigns and data-driven insights.
Responsibilities:
- Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools
- Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs
- Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account
- Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates
- Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue
- Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts
- Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives
- Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies
- Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness
- Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams
Requirements:
- 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers
- Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts
- Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Advanced experience with GA4 for website analytics and performance tracking
- Experience with SEMrush or equivalent SEO/competitor research tools
- Experience with Pendo software
- Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging
- Data-driven mindset with experience analyzing campaign performance and ROI
- Experience creating marketing content such as case studies, testimonials, or targeted campaign assets
- Experience working in SaaS or technology sectors
- Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech
- Experience in written brand storytelling and in-depth content creation
- Portfolio of work showcasing marketing campaigns, content creation, and measurable results