Customer Growth Marketer (East Coast)

BuildingLink is seeking a results-oriented Customer Growth Marketer to drive growth within their existing customer base. The role involves developing strategies for revenue expansion, executing marketing campaigns, and collaborating with sales and product teams to maximize customer engagement and revenue opportunities.

Responsibilities:

• Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools
• Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs
• Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account
• Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates
• Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue
• Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts
• Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives
• Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies
• Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness
• Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams

Requirements:

• 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers
• Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts
• Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Advanced experience with GA4 for website analytics and performance tracking
• Experience with SEMrush or equivalent SEO/competitor research tools
• Experience with Pendo software
• Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging
• Data-driven mindset with experience analyzing campaign performance and ROI
• Experience creating marketing content such as case studies, testimonials, or targeted campaign assets
• Experience working in SaaS or technology sectors
• Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech
• Experience in written brand storytelling and in-depth content creation
• Portfolio of work showcasing marketing campaigns, content creation, and measurable results