Business Development Manager - Healthcare Vertical (Florida)

Zurn Elkay Water Solutions Corporation is a values-driven company focused on providing plumbing and water delivery solutions. The Business Development Manager for the Healthcare Vertical will design and execute the go-to-market strategy for the healthcare market, driving demand generation and positioning the organization as a leader in the healthcare community.

Responsibilities:

• Possess deep knowledge of how products are utilized across the healthcare vertical, including the value propositions driving decisions for new builds, renovations, and MRO initiatives
• Monitor competitor activity within the vertical, identifying opportunities for differentiation, value creation, and market share growth
• Understand all key decision makers and influencers within the healthcare ecosystem—facility managers, engineers, infection preventionists, planners, architects, and owners—and tailor messaging to each role’s priorities and language
• Maintain strong connections within the healthcare community, including ASHE, AMFP, APIC, and other relevant associations
• Serve as the public face of the company for the healthcare vertical
• Secure and deliver high‑quality national and regional speaking engagements at industry events, CEU sessions, and partner forums
• Confidently present to technical and non‑technical audiences of all sizes, adapting content effectively to each audience
• Work closely with the NOA Healthcare Sales Team, ASMs, and AE BDMs to provide market intelligence, product knowledge, and sales tools needed to effectively target and close opportunities
• Identify and develop all necessary tools, content, and campaigns required to accelerate funnel creation and conversion
• Develop tools and materials that enable sales teams to secure meetings, accelerate win rates, and increase solution breadth sold into hospitals and healthcare systems
• Regularly support or lead presentations for decision makers and influencers across channels, architectural/engineering firms, and ownership groups
• Create high‑quality, audience‑specific content using the language, challenges, and value propositions unique to healthcare decision makers
• Develop white papers, case studies, videos, tools, and other assets that clearly articulate how the company solves critical challenges for healthcare systems
• Partner with marketing to determine the optimal media mix for generating demand, securing speaking opportunities, earning CEUs, and driving product presentations and sales meetings
• Lead demand‑generation campaigns focused on MQL, SQL, and funnel growth
• Own and deliver against KPIs for presentations, CEUs, meetings, MQLs, SQLs, and funnel generation
• Utilize insights from performance data to refine strategies and improve results

Requirements:

• Proven experience in business development, vertical market strategy, or product marketing—preferably within the healthcare sector
• Deep understanding of the healthcare decision‑making ecosystem and strong relationships within key industry organizations
• Exceptional communication and presentation skills, with demonstrated ability to speak at national events
• Strong strategic thinking capabilities with the ability to quickly create effective content, tools, and sales enablement materials
• Demonstrated success building and executing go‑to‑market strategies
• Ability to navigate highly cross‑functional environments and collaborate effectively with sales, product, and marketing teams
• Strong analytical skills and comfort managing KPI‑driven performance
• Candidates must live in Florida
• This role requires up to 75% travel