Director, Brand and Product Management - U.S. AutoForce

US Venture is a company focused on marketing and strategy, and they are seeking a Director of Brand and Product Management to lead brand and product strategy for key manufacturer portfolios. The role involves overseeing brand positioning, messaging, and cross-functional initiatives to drive awareness and performance across all company channels.

Responsibilities:

• Drive the strategic direction, positioning, and execution of Goodyear & Bridgestone associate dealer programs to reinforce brand consistency and marketplace differentiation
• Provide category‑level expertise across the wholesale channel, ensuring the Goodyear & Bridgestone value proposition is clearly communicated and consistently delivered
• Develop and refine brand strategy, positioning, and value proposition, including brand architecture decisions – and translate business objectives into brand-building programs
• Serve as the internal champion of the brand, educating teams and reinforcing brand standards
• Build, strengthen, and manage relationships with key vendors, manufacturers, and third‑party service providers to support program execution, product availability, merchandising, and promotional initiatives
• Lead vendor relations by setting performance expectations and ensuring alignment with Goodyear & Bridgestone brand standards and program requirements
• Collaborate with manufacturing partners to optimize assortments, improve supply continuity, and enhance program competitiveness
• Represent the company and its brands in key manufacturer, industry, or partner forums as appropriate
• Develop and manage channel‑specific two‑step retailer programs, including assortment planning, merchandising strategies, promotional calendars, distributor/retailer scorecards, and third‑party provider integration
• Ensure all program elements deliver measurable value to channel partners and support Goodyear & Bridgestone brand objectives
• Conduct or oversee market and customer to inform brand strategy, messaging and product positioning
• Develop and implement strategic plans for all program stakeholders, including risk mitigation strategies and long‑term growth roadmaps
• Identify opportunities for continuous improvement across programs, processes, and partner engagement
• Define KPIs for brand health, awareness, perception, and engagement
• Leverage data, insights, and performance metrics to inform decisions, prioritize investments, and optimize brand and program outcomes
• Develop and implement strategic plans for all program stakeholders, including long-term growth roadmaps and risk mitigation strategies
• Define and monitor KPIs related to brand health, awareness, perception, engagement and program performance
• Oversee program budgets, timelines, and operational activities to ensure efficient execution and strong ROI
• Ensure customer and partner compliance with corporate policies and program guidelines across all Goodyear & Bridgestone initiatives
• Lead training and capability-building initiatives for Goodyear & Bridgestone associates and customer teams to ensure strong program knowledge and execution excellence
• Partner closely with internal teams—including Channels, Category Management, Revenue Management, Finance, and Accounting—to align program strategies with broader company and PBU objectives
• Support cross‑functional strategic initiatives that enhance program performance, customer satisfaction, and brand impact
• Cultivate U.S. Venture’s values while inspiring, empowering, recognizing, and guiding team members
• Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
• Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
• Continuously learn and develop self professionally
• Support corporate efforts for safety, government compliance, and all other company policies & procedures
• Perform other related duties as required and assigned

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent combination of education and experience
• 10+ years of progressive experience in brand management, product management, marketing, or channel/program leadership roles
• Demonstrated experience leading brand strategy, positioning, and go‑to‑market initiatives across multiple channels
• Proven ability to manage complex vendor and manufacturer relationships and influence outcomes without direct authority
• Experience developing and managing budgets, KPIs, and performance metrics to drive growth and profitability
• Strong cross-functional leadership skills with the ability to partner effectively across sales, category management, finance, and operations
• Excellent communication, presentation, and stakeholder management skills
• Master's degree in Marketing, Business Administration, or a related field
• Experience working with national or global brands, preferably within a wholesale, distribution, or multi-channel environment
• Experience leading or supporting manufacturer-sponsored dealer or associate programs
• Prior people leadership or functional leadership experience