Product Manager, Digital Products

TechnologyAdvice is a company dedicated to helping B2B tech buyers navigate the buying process. They are seeking a strategic and performance-driven Product Manager of Digital Products to own and scale a portfolio of revenue-generating digital products across their various platforms.

Responsibilities:

• Own and execute the product roadmap for affiliate, PPC, and ecommerce-style digital experiences across the organization’s digital portfolio
• Drive revenue growth initiatives that increase revenue per session, partner performance, and conversion rates across monetized products
• Identify and prioritize monetization opportunities across existing and emerging product offerings using data, market insights, and performance trends
• Partner with Revenue, Partnerships, and Analytics teams to optimize affiliate placements, tracking, reporting, and partner integrations
• Improve performance metrics including click-through rates, conversion rates, and downstream partner outcomes through continuous optimization
• Lead structured experimentation and CRO initiatives, including A/B testing of landing pages, comparison tools, lead flows, and monetized content formats
• Collaborate cross-functionally with Engineering, SEO, Editorial, Revenue, and Partnerships teams to align priorities and execute against the product roadmap
• Manage the product development lifecycle, including requirements gathering, backlog prioritization, sprint planning, QA, user acceptance testing, and post-launch performance analysis while communicating tradeoffs, ROI expectations, and results to leadership

Requirements:

• 3+ years of Product Management experience, with direct involvement in affiliate, PPC, ecommerce, or marketplace-style platforms
• Experience at a performance-driven digital publisher or commerce media company
• Demonstrated success driving measurable revenue growth through digital product optimization
• Strong understanding of web analytics tools (GA4, Looker, Tableau, etc.) and performance reporting
• Ability to operate in a fast-paced environment with autonomy and accountability
• Experience working with SEO-driven traffic and monetization strategies
• B2B experience is a plus