Performance Marketing Creative Strategist

Pearl West Group is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. They are seeking a Performance Marketing Creative Strategist to own the strategy and development of paid media creatives across various platforms, utilizing performance data to enhance outcomes.

Responsibilities:

• Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
• Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction
• Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
• Collaborate closely with:
• Media buyers (to align creative with account strategy)
• Video editors & designers (to guide execution, not just request assets)
• Growth & analytics teams (to interpret results and inform next iterations)
• Analyze creative performance at the hook, body, and close level and iterate accordingly
• Audit competitors and winning ads across platforms to identify patterns and opportunities
• Help evolve internal creative systems, naming conventions, briefs, and testing processes
• Support scaling winning creatives across brands within the Pearl West portfolio

Requirements:

• 3–7 years of experience in performance marketing creative for DTC brands
• Deep understanding of direct response principles (hooks, offers, objections, urgency)
• Proven experience creating or guiding ads that scale spend profitably
• Strong creative instincts backed by data literacy
• Comfortable analyzing ad performance and speaking in metrics, not just opinions
• Ability to clearly communicate creative direction to editors and designers
• Organized, proactive, and comfortable working in fast-moving environments
• Experience working with Meta Ads (primary)
• Experience working with TikTok Ads
• Experience working with YouTube / long-form video ads (a big plus)
• Bonus: experience in health, wellness, supplements, or pet brands
• Tools & Stack (Experience Preferred): Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting), Notion, ClickUp, Slack, Figma, Google Slides (for briefs & concepts), Familiarity with AI tools for ideation is a plus (but quality control is critical)