Email Marketing Manager

TechnologyAdvice is a company that helps B2B tech buyers navigate the buying process. They are seeking an Email Marketing Manager to lead the strategy and execution of email programs, focusing on subscriber growth, engagement, and monetization.

Responsibilities:

• Own and optimize subscriber acquisition, engagement, and retention strategies to grow and strengthen our newsletter audiences
• Define and monitor key performance indicators across the email funnel, identifying trends and driving continuous improvement
• Lead the planning and execution of lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs
• Develop and refine segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign performance
• Ensure all email campaigns align with brand voice, editorial standards, and design quality across our media brands
• Partner with editorial teams to create integrated, omnichannel campaigns informed by email engagement data
• Work closely with AdOps teams to support newsletter sponsorship placements and performance tracking
• Analyze email performance data and develop actionable insights to improve growth, engagement, and monetization outcomes
• Present campaign performance, growth insights, and strategic recommendations to executives and key stakeholders
• Mentor and guide junior team members, providing structure, feedback, and performance direction

Requirements:

• 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with demonstrated ownership of program performance
• 1+ year of experience managing or mentoring team members, including providing guidance, setting priorities, and supporting performance and professional development
• Proven experience developing and executing email growth strategies that drive subscriber acquisition, engagement, and retention
• Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools
• Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing
• Ability to analyze campaign performance and translate insights from analytics and reporting tools such as Google Analytics, Looker, or similar BI platforms into actionable optimization strategies
• Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams
• Strong writing and editing skills with the ability to craft high-performing email copy and calls-to-action that drive engagement and conversions
• Experience supporting newsletter monetization initiatives, including sponsorship integrations, advertising placements, or affiliate programs
• Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools used to inform targeting and segmentation strategies
• Comfortable presenting insights, strategies, and campaign results to executives and senior stakeholders, while also mentoring or guiding junior team members