Creative Project Manager - Performance Marketing

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. They are seeking a highly organized Project Manager to support their Performance Marketing team, managing creative and media strategies for user acquisition campaigns.

Responsibilities:

• Own tracking of all ongoing performance creative and campaign initiatives across pods
• Manage timelines across product launches, promos, and evergreen campaigns
• Help prioritize what ships when, based on launch calendars and growth impact
• Ensure we always have a healthy evergreen creative pipeline
• Act as the bridge between Performance Marketing and Product Marketing Managers (PMMs)
• Pod leads
• Regional growth leads
• Brand & Design teams
• Keep the performance design queue organized and moving
• Ensure briefs are clear, complete, and actionable before entering design
• Serve as a sounding board for performance creatives
• QA assets before launch — flagging: Messaging clarity, Visual hierarchy, Performance-readiness (hook strength, thumbstop quality, format best practices)
• Provide feedback to sharpen and elevate creative output
• Identify bottlenecks and process gaps
• Help standardize briefing and launch workflows
• Improve visibility across initiatives and campaign status
• Balance short-term launches with long-term creative scaling

Requirements:

• Strong project management experience in a fast-paced marketing or growth team
• Experience working with performance marketing teams (paid social, search, display, etc.)
• Deep understanding of creative production workflows
• Strong design eye and ability to give constructive creative feedback
• Ability to prioritize competing initiatives across multiple stakeholders
• Comfortable working across multiple product verticals simultaneously
• Highly organized, detail-oriented, and proactive
• Strong communicator — able to push back and drive alignment when needed
• Proficiency or strong interest in leveraging AI to optimize project work flows
• Experience in performance marketing, growth, or creative production
• Experience working closely with designers
• Crypto / fintech familiarity is a plus
• Comfortable operating in ambiguity and high-growth environments