SMS Marketing Manager - Sales Enablement

Frontdoor, Inc. is a leading provider of home warranties in the United States, dedicated to making life easier for homeowners through innovative technology and quality customer service. They are seeking a Marketing Manager to drive customer acquisition through SMS and email, focusing on strategy, execution, and optimization to enhance revenue and conversion rates.

Responsibilities:

• Develops strategies for SMS to improve multi-channel fresh lead experience and conversion
• Manages external vendors and cross-functional projects from initiation to completion
• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve SMS campaign development and management
• Communicates campaign program success metrics to internal stakeholders and management
• Monitors and analyzes metrics and outcomes of campaigns
• Display ownership behavior in identifying and solving business problems
• Must be able to build relationships and influence across all functional areas of the business
• Regularly work with other team members to ideate on new campaigns, automations, strategies and workflows to help drive conversion

Requirements:

• 3+ years of relevant marketing experience
• Excellent analytical skills required
• Knowledge of marketing principles and practices required
• Excellent business writing skills required
• Strong public-speaking and presentation skills required
• Strong project management and time management skills required
• Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required
• Basic HTML skills a plus
• SMS experience preferred
• Experience in marketing segmentation strategies preferred